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 ART DIRECTOR

-  Role  -

 

 LEO BURNETT

-  Agency  -

 

KELLOGGS - RICE KRISPIES

-  Client  -

 

RICE KRISPIES SQUARES - OOEY GOOEY FUN // 

Over the last 80 years the traditional look of Snap, Crackle and Pop has remained untouched. And, while these nostalgic characters are beloved by most, unfortunately today's tweens didn't see them in same light. 

So, we refreshed the look and feel of Snap, Crackle, and Pop to appeal to tweens in a way they can relate to. The concept was built around the product insight that Rice Krispies Squares take two things that are already extraordinary (Marshmallows & Rice Krispies) to create some extra-extra ordinary.

This came to life by taking environments grounded in reality and transforming them to an ooey-gooey fantastical landscape. 

CHARACTER DESIGN

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CONCEPT ART

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CREDITS //

Art Director  - Jake Van Buskirk
Copywriter - Justin Tabakian
Creative Director: Sam Cerullo, Sean Gannan                 
Producer: Shannon Farrell         
Animation/Modelling: Buck
Sound/Music: TA2 West