IKEA #Inspogram //

IKEA Canada wanted to celebrate their 40th anniversary while also increasing their social engagement using a giveaway and also promote new products in the IKEA catalogue.

We created a contest inviting users to submit photos of their house where an IKEA product would perfectly fit. To announce the winners, we photoshopped the product they asked for into their photo. The more people submitted, the more items from the catalogue we could showcase, the more people would participate. 

IKEA #Inspogram //

IKEA Canada wanted to celebrate their 40th anniversary while also increasing their social engagement using a giveaway and also promote new products in the IKEA catalogue.

We created a contest inviting users to submit photos of their house where an IKEA product would perfectly fit. To announce the winners, we photoshopped the product they asked for into their photo.
The more people submitted the more items from the catalogue we could showcase.
 

 ART DIRECTOR

-  Role  -

 

 LEO BURNETT

-  Agency  -

 

IKEA

-  Client  -